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By Yvonne Meacham
Now, to get credit for it:
- Concentrate your efforts in a few key areas to get the most bang for your buck
- Choose a worthy cause that does not already have an identified sponsor
- Inform the media of newsworthy charitable events your company participates in
- Use a novel approach to fundraising. Novel approaches give the media a compelling reason to cover your event.
Of course there are many altruistic reasons for community and charity involvement, and not every corporate good deed will or should receive media coverage. But the results of these efforts - good will, community improvement, and the sense of togetherness they foster among your employees - are intangibles that will reap your company rewards many times over.
About the author: Yvonne Meacham is a public relations columnist based in Portland, Oregon. She has been a public relations writer, editor and freelancer for more than 20 years.
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